Global Marketing Automation Industry Outlook 2022: Overview, Opportunities, Key Companies and Forecast to 2028
Categories: Manufacturing & Construction
Format : 
Executive Summary
According to GRD Survey data, the global Marketing Automation market is estimated at 2920 million US$ in 2021 and is expected to 5310 million US$ by the end of 2028, growing at a CAGR of 8.9% in the forecast period from 2022 to 2028.
This report studies the Marketing Automation market dynamics from angles such as new entries, mergers and acquisitions, fundings, exit and major technology breakthroughs. Market performance is evaluated through market size (Million USD) by players, regions, product types and end industries. This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.
Geographically, this report is segmented into several key regions, with revenue, market share and growth Rate of Marketing Automation in these regions, from 2017 to 2028, covering
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Italy, Spain and Russia, etc.)
Asia-Pacific (China, Japan, Korea, Southeast Asia, India, Australia)
South America (Brazil, Argentina, Colombia, etc.)
Middle East and Africa (Turkey, Saudi Arabia, South Africa, etc.)
Market Snapshot, By Product Type
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Market Snapshot, By Application
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Main Market Players Analyzed in this report, including:
SharpSpring
SAS Institute
SAP
SALESmanago
Salesfusion
Salesforce
Oracle
Marketo
MarcomCentral
LeadSquared
Infusionsoft
IContact
IBM
HubSpot
Hatchbuck
GreenRope
ETrigue
Cognizant
Aprimo
Adobe Systems
Act-On Software
The study objectives of this report are:
To study and analyze the global Marketing Automation market size (Million USD) by company, key regions/countries, products and application, history data from 2017 to 2021, and forecast to 2028.
To understand industry structure of Marketing Automation market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To identify the key global Marketing Automation manufacturers and regional typical players, to define, describe and analyze their sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Marketing Automation market with respect to individual growth trends, future prospects, and their contribution to the total market.
To project the value and volume of Marketing Automation submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
In this study, the years considered to estimate the market size of Marketing Automation are as follows:
History Year: 2017-2021
Base Year: 2021
Estimated Year: 2022
Forecast Year 2023 to 2028
This report includes the estimation of market size from top-down approach by analyzing major submarkets and their major driving factors, and verified from bottom-up approaches. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified from primary sources.
For the data information by region, company, type and application, 2021 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Key Stakeholders Considered in the study:
Raw material vendors
Distributors/traders/wholesalers/suppliers
Regulatory authorities, including government agencies and NGO
Commercial research & development (R&D) institutions
Importers and exporters
Government organizations, research organizations, and consulting firms
Trade/Industrial associations
End-use industries
According to GRD Survey data, the global Marketing Automation market is estimated at 2920 million US$ in 2021 and is expected to 5310 million US$ by the end of 2028, growing at a CAGR of 8.9% in the forecast period from 2022 to 2028.
This report studies the Marketing Automation market dynamics from angles such as new entries, mergers and acquisitions, fundings, exit and major technology breakthroughs. Market performance is evaluated through market size (Million USD) by players, regions, product types and end industries. This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.
Geographically, this report is segmented into several key regions, with revenue, market share and growth Rate of Marketing Automation in these regions, from 2017 to 2028, covering
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Italy, Spain and Russia, etc.)
Asia-Pacific (China, Japan, Korea, Southeast Asia, India, Australia)
South America (Brazil, Argentina, Colombia, etc.)
Middle East and Africa (Turkey, Saudi Arabia, South Africa, etc.)
Market Snapshot, By Product Type
Campaign Management
Email Marketing
Mobile Application
Inbound Marketing
Lead Nurturing and Lead Scoring
Reporting and Analytics
Social Media Marketing
Others
Market Snapshot, By Application
Large Enterprises
Small and Mid-sized Enterprises (SMEs)
Main Market Players Analyzed in this report, including:
SharpSpring
SAS Institute
SAP
SALESmanago
Salesfusion
Salesforce
Oracle
Marketo
MarcomCentral
LeadSquared
Infusionsoft
IContact
IBM
HubSpot
Hatchbuck
GreenRope
ETrigue
Cognizant
Aprimo
Adobe Systems
Act-On Software
The study objectives of this report are:
To study and analyze the global Marketing Automation market size (Million USD) by company, key regions/countries, products and application, history data from 2017 to 2021, and forecast to 2028.
To understand industry structure of Marketing Automation market by identifying its various subsegments.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To identify the key global Marketing Automation manufacturers and regional typical players, to define, describe and analyze their sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Marketing Automation market with respect to individual growth trends, future prospects, and their contribution to the total market.
To project the value and volume of Marketing Automation submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.
In this study, the years considered to estimate the market size of Marketing Automation are as follows:
History Year: 2017-2021
Base Year: 2021
Estimated Year: 2022
Forecast Year 2023 to 2028
This report includes the estimation of market size from top-down approach by analyzing major submarkets and their major driving factors, and verified from bottom-up approaches. Key players in the market have been identified through secondary research, and their market shares have been determined through primary and secondary research. All percentage shares, splits, and breakdowns have been determined using secondary sources and verified from primary sources.
For the data information by region, company, type and application, 2021 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.
Key Stakeholders Considered in the study:
Raw material vendors
Distributors/traders/wholesalers/suppliers
Regulatory authorities, including government agencies and NGO
Commercial research & development (R&D) institutions
Importers and exporters
Government organizations, research organizations, and consulting firms
Trade/Industrial associations
End-use industries
Table of Contents
1 Market Definition & Scope
1.1 Definition & Scope
1.2 Marketing Automation Product Specifications
1.3 Main Events (Entry, M&A, Exit, Technology and Capital Activity)
1.4 Global Marketing Automation Market Performance and Outlook
2 Market Development Performance under COVID-19
2.1 Influencing Factors of Industry Development in the Next Five Years
2.1.1 Drivers
2.1.2 Restraints
2.1.3 Opportunities
2.2 Porter?s Five Forces Analysis
2.3 Comparison of Alternatives and Marketing Automation
3 3 Industrial Lift Cycle and Main Buyers Analysis
3.1 Industry Life Cycle Analysis
3.2 Key Buying Industries/Consumers
3.2.1 Major Buyers in Large Enterprises
3.2.2 Major Buyers in Small and Mid-sized Enterprises (SMEs)
4 Market Segment: by Type
4.1 Marketing Automation Type Introduction
4.1.1 Campaign Management
4.1.2 Email Marketing
4.1.3 Mobile Application
4.1.4 Inbound Marketing
4.1.5 Lead Nurturing and Lead Scoring
4.1.6 Reporting and Analytics
4.1.7 Social Media Marketing
4.1.8 Others
4.2 Global Marketing Automation Revenue by Type 2017-2022
5 Market Segment: by Application
5.1 Marketing Automation Type Introduction
5.1.1 Large Enterprises
5.1.2 Small and Mid-sized Enterprises (SMEs)
5.2 Global Marketing Automation Revenue by Application 2017-2022
6 Marke Segment: by Region
6.1 Global Marketing Automation Market by Region
6.2 North America Marketing Automation Market 2017-2022
6.3 Europe Marketing Automation Market 2017-2022
6.4 Asia Pacific Marketing Automation Market 2017-2022
6.5 South America Marketing Automation Market 2017-2022
6.6 Middle East and Africa Marketing Automation Market 2017-2022
7 North America
7.1 North America Marketing Automation Market by Country 2017-2022
7.2 United States
7.3 Canada
7.4 Mexico
8 Europe
8.1 Europe Marketing Automation Market by Country 2017-2022
8.2 Germany
8.3 France
8.4 UK
8.5 Italy
8.6 Russia
8.7 Spain
9 Asia Pacific
9.1 Asia Pacific Marketing Automation Market by Country 2017-2022
9.2 China
9.3 Japan
9.4 Korea
9.5 Southeast Asia
9.6 India
9.7 Australia
10 South America
10.1 South America Marketing Automation Market by Country 2017-2022
10.2 Brazil
10.3 Argentina
10.4 Colombia
11 Middle East and Africa
11.1 Middle East and Africa Marketing Automation Market by Country 2017-2022
11.2 Turkey
11.3 Saudi Arabia
11.4 South Africa
12 Key Participants Company Information
12.1 SharpSpring
12.1.1 SharpSpring Company Information
12.1.2 SharpSpring Marketing Automation Product Portfolio, Specification and Application
12.1.3 SharpSpring Marketing Automation Revenue and Gross Margin (2019-2021)
12.1.4 SharpSpring Key Development
12.2 SAS Institute
12.2.1 SAS Institute Company Information
12.2.2 SAS Institute Marketing Automation Product Portfolio, Specification and Application
12.2.3 SAS Institute Marketing Automation Revenue and Gross Margin (2019-2021)
12.2.4 SAS Institute Key Development
12.3 SAP
12.3.1 SAP Company Information
12.3.2 SAP Marketing Automation Product Portfolio, Specification and Application
12.3.3 SAP Marketing Automation Revenue and Gross Margin (2019-2021)
12.3.4 SAP Key Development
12.4 SALESmanago
12.4.1 SALESmanago Company Information
12.4.2 SALESmanago Marketing Automation Product Portfolio, Specification and Application
12.4.3 SALESmanago Marketing Automation Revenue and Gross Margin (2019-2021)
12.4.4 SALESmanago Key Development
12.5 Salesfusion
12.5.1 Salesfusion Company Information
12.5.2 Salesfusion Marketing Automation Product Portfolio, Specification and Application
12.5.3 Salesfusion Marketing Automation Revenue and Gross Margin (2019-2021)
12.5.4 Salesfusion Key Development
12.6 Salesforce
12.6.1 Salesforce Company Information
12.6.2 Salesforce Marketing Automation Product Portfolio, Specification and Application
12.6.3 Salesforce Marketing Automation Revenue and Gross Margin (2019-2021)
12.6.4 Salesforce Key Development
12.7 Oracle
12.7.1 Oracle Company Information
12.7.2 Oracle Marketing Automation Product Portfolio, Specification and Application
12.7.3 Oracle Marketing Automation Revenue and Gross Margin (2019-2021)
12.7.4 Salesforce Key Development
12.9 MarcomCentral
12.9.1 MarcomCentral Company Information
12.9.2 MarcomCentral Marketing Automation Product Portfolio, Specification and Application
12.9.3 MarcomCentral Marketing Automation Revenue and Gross Margin (2019-2021)
12.9.4 MarcomCentral Key Development
12.8 Marketo
12.8.1 Marketo Company Information
12.8.2 Marketo Marketing Automation Product Portfolio, Specification and Application
12.8.3 Marketo Marketing Automation Revenue and Gross Margin (2019-2021)
12.8.4 Marketo Key Development
12.11 Infusionsoft
12.11.1 Infusionsoft Company Information
12.11.2 Infusionsoft Marketing Automation Product Portfolio, Specification and Application
12.11.3 Infusionsoft Marketing Automation Revenue and Gross Margin (2019-2021)
12.11.4 Infusionsoft Key Development
12.12 IContact
12.12.1 IContact Company Information
12.12.2 IContact Marketing Automation Product Portfolio, Specification and Application
12.12.3 IContact Marketing Automation Revenue and Gross Margin (2019-2021)
12.12.4 IContact Key Development
12.13 IBM
12.13.1 IBM Company Information
12.13.2 IBM Marketing Automation Product Portfolio, Specification and Application
12.13.3 IBM Marketing Automation Revenue and Gross Margin (2019-2021)
12.13.4 IBM Key Development
12.14 HubSpot
12.14.1 HubSpot Company Information
12.14.2 HubSpot Marketing Automation Product Portfolio, Specification and Application
12.14.3 HubSpot Marketing Automation Revenue and Gross Margin (2019-2021)
12.14.4 HubSpot Key Development
12.15 Hatchbuck
12.15.1 Hatchbuck Company Information
12.15.2 Hatchbuck Marketing Automation Product Portfolio, Specification and Application
12.15.3 Hatchbuck Marketing Automation Revenue and Gross Margin (2019-2021)
12.15.4 Hatchbuck Key Development
12.17 ETrigue
12.18 Cognizant
12.19 Aprimo
12.20 Adobe Systems
12.21 Act-On Software
13 Global Marketing Automation Market Forecast by Region by Type and by Application
13.1 Global Marketing Automation Revenue Forecast 2023-2028
13.2 Global Marketing Automation Forecast by Regions
13.3 Global Marketing Automation Forecast by Type
13.4 Global Marketing Automation Forecast by Application
14 Analyst Views and Conclusions
15 Methodology and Data Source
15.1 Methodology
15.2 Research Data Source
15.2.1 Secondary Data
15.2.2 Primary Data
15.2.3 Market Size Estimation
15.3 Legal Disclaimer
1 Market Definition & Scope
1.1 Definition & Scope
1.2 Marketing Automation Product Specifications
1.3 Main Events (Entry, M&A, Exit, Technology and Capital Activity)
1.4 Global Marketing Automation Market Performance and Outlook
2 Market Development Performance under COVID-19
2.1 Influencing Factors of Industry Development in the Next Five Years
2.1.1 Drivers
2.1.2 Restraints
2.1.3 Opportunities
2.2 Porter?s Five Forces Analysis
2.3 Comparison of Alternatives and Marketing Automation
3 3 Industrial Lift Cycle and Main Buyers Analysis
3.1 Industry Life Cycle Analysis
3.2 Key Buying Industries/Consumers
3.2.1 Major Buyers in Large Enterprises
3.2.2 Major Buyers in Small and Mid-sized Enterprises (SMEs)
4 Market Segment: by Type
4.1 Marketing Automation Type Introduction
4.1.1 Campaign Management
4.1.2 Email Marketing
4.1.3 Mobile Application
4.1.4 Inbound Marketing
4.1.5 Lead Nurturing and Lead Scoring
4.1.6 Reporting and Analytics
4.1.7 Social Media Marketing
4.1.8 Others
4.2 Global Marketing Automation Revenue by Type 2017-2022
5 Market Segment: by Application
5.1 Marketing Automation Type Introduction
5.1.1 Large Enterprises
5.1.2 Small and Mid-sized Enterprises (SMEs)
5.2 Global Marketing Automation Revenue by Application 2017-2022
6 Marke Segment: by Region
6.1 Global Marketing Automation Market by Region
6.2 North America Marketing Automation Market 2017-2022
6.3 Europe Marketing Automation Market 2017-2022
6.4 Asia Pacific Marketing Automation Market 2017-2022
6.5 South America Marketing Automation Market 2017-2022
6.6 Middle East and Africa Marketing Automation Market 2017-2022
7 North America
7.1 North America Marketing Automation Market by Country 2017-2022
7.2 United States
7.3 Canada
7.4 Mexico
8 Europe
8.1 Europe Marketing Automation Market by Country 2017-2022
8.2 Germany
8.3 France
8.4 UK
8.5 Italy
8.6 Russia
8.7 Spain
9 Asia Pacific
9.1 Asia Pacific Marketing Automation Market by Country 2017-2022
9.2 China
9.3 Japan
9.4 Korea
9.5 Southeast Asia
9.6 India
9.7 Australia
10 South America
10.1 South America Marketing Automation Market by Country 2017-2022
10.2 Brazil
10.3 Argentina
10.4 Colombia
11 Middle East and Africa
11.1 Middle East and Africa Marketing Automation Market by Country 2017-2022
11.2 Turkey
11.3 Saudi Arabia
11.4 South Africa
12 Key Participants Company Information
12.1 SharpSpring
12.1.1 SharpSpring Company Information
12.1.2 SharpSpring Marketing Automation Product Portfolio, Specification and Application
12.1.3 SharpSpring Marketing Automation Revenue and Gross Margin (2019-2021)
12.1.4 SharpSpring Key Development
12.2 SAS Institute
12.2.1 SAS Institute Company Information
12.2.2 SAS Institute Marketing Automation Product Portfolio, Specification and Application
12.2.3 SAS Institute Marketing Automation Revenue and Gross Margin (2019-2021)
12.2.4 SAS Institute Key Development
12.3 SAP
12.3.1 SAP Company Information
12.3.2 SAP Marketing Automation Product Portfolio, Specification and Application
12.3.3 SAP Marketing Automation Revenue and Gross Margin (2019-2021)
12.3.4 SAP Key Development
12.4 SALESmanago
12.4.1 SALESmanago Company Information
12.4.2 SALESmanago Marketing Automation Product Portfolio, Specification and Application
12.4.3 SALESmanago Marketing Automation Revenue and Gross Margin (2019-2021)
12.4.4 SALESmanago Key Development
12.5 Salesfusion
12.5.1 Salesfusion Company Information
12.5.2 Salesfusion Marketing Automation Product Portfolio, Specification and Application
12.5.3 Salesfusion Marketing Automation Revenue and Gross Margin (2019-2021)
12.5.4 Salesfusion Key Development
12.6 Salesforce
12.6.1 Salesforce Company Information
12.6.2 Salesforce Marketing Automation Product Portfolio, Specification and Application
12.6.3 Salesforce Marketing Automation Revenue and Gross Margin (2019-2021)
12.6.4 Salesforce Key Development
12.7 Oracle
12.7.1 Oracle Company Information
12.7.2 Oracle Marketing Automation Product Portfolio, Specification and Application
12.7.3 Oracle Marketing Automation Revenue and Gross Margin (2019-2021)
12.7.4 Salesforce Key Development
12.9 MarcomCentral
12.9.1 MarcomCentral Company Information
12.9.2 MarcomCentral Marketing Automation Product Portfolio, Specification and Application
12.9.3 MarcomCentral Marketing Automation Revenue and Gross Margin (2019-2021)
12.9.4 MarcomCentral Key Development
12.8 Marketo
12.8.1 Marketo Company Information
12.8.2 Marketo Marketing Automation Product Portfolio, Specification and Application
12.8.3 Marketo Marketing Automation Revenue and Gross Margin (2019-2021)
12.8.4 Marketo Key Development
12.11 Infusionsoft
12.11.1 Infusionsoft Company Information
12.11.2 Infusionsoft Marketing Automation Product Portfolio, Specification and Application
12.11.3 Infusionsoft Marketing Automation Revenue and Gross Margin (2019-2021)
12.11.4 Infusionsoft Key Development
12.12 IContact
12.12.1 IContact Company Information
12.12.2 IContact Marketing Automation Product Portfolio, Specification and Application
12.12.3 IContact Marketing Automation Revenue and Gross Margin (2019-2021)
12.12.4 IContact Key Development
12.13 IBM
12.13.1 IBM Company Information
12.13.2 IBM Marketing Automation Product Portfolio, Specification and Application
12.13.3 IBM Marketing Automation Revenue and Gross Margin (2019-2021)
12.13.4 IBM Key Development
12.14 HubSpot
12.14.1 HubSpot Company Information
12.14.2 HubSpot Marketing Automation Product Portfolio, Specification and Application
12.14.3 HubSpot Marketing Automation Revenue and Gross Margin (2019-2021)
12.14.4 HubSpot Key Development
12.15 Hatchbuck
12.15.1 Hatchbuck Company Information
12.15.2 Hatchbuck Marketing Automation Product Portfolio, Specification and Application
12.15.3 Hatchbuck Marketing Automation Revenue and Gross Margin (2019-2021)
12.15.4 Hatchbuck Key Development
12.17 ETrigue
12.18 Cognizant
12.19 Aprimo
12.20 Adobe Systems
12.21 Act-On Software
13 Global Marketing Automation Market Forecast by Region by Type and by Application
13.1 Global Marketing Automation Revenue Forecast 2023-2028
13.2 Global Marketing Automation Forecast by Regions
13.3 Global Marketing Automation Forecast by Type
13.4 Global Marketing Automation Forecast by Application
14 Analyst Views and Conclusions
15 Methodology and Data Source
15.1 Methodology
15.2 Research Data Source
15.2.1 Secondary Data
15.2.2 Primary Data
15.2.3 Market Size Estimation
15.3 Legal Disclaimer
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